Heyday’s mission is to elevate the facial experience. By training and employing expert skin therapists, the Heyday facial is specific to each client, enabling more meaningful and relaxing treatments.

Focusing on the visual expression of living one’s heyday, my team embarked on a months-long brand redefinition project. This encompassed ground-up brand repositioning/strategy and updates to the design language, with photography focusing on the effects of light hitting the skin. Typefaces and color were updated, a brand-new iconographic system was developed, the website and social presence of the brand were revamped, and a new photo direction was rooted in the ethereal, transportive nature of the brand’s facial experience.